Market Intelligence

The explosion of written textual datasets presents a unique challenge for Market Intelligence teams. Ignoring these insights neglects proper due diligence, while hiring enough personnel to manually analyze these datasets. Context Analytics offers decision makers the ability to quickly scan relevant information for timely decision making through our UDT platform. Tools like Social Monitoring and Alerts give users a real-time overview of prevailing conversations around your flagged topics of choice. ThemeXplorer, our ground-breaking multi-source search engine, lets users identify emerging market trends and monitor the competitive landscape.

Use-case examples include:
Mapping and monitoring your competitive landscape with watchlist capabilities
Performing ongoing Risk Analysis on vendors and clients
Setting Alerts and utilizing Social Monitoring for Crisis Management
Identifying emerging trends for Corporate Business Development and Corporate Strategy
Utilizing multi-source search capabilities to quickly find specific references within documents and social media
Benchmarking ESG disclosures
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Social Monitoring

Context Analytics social monitoring tools are used by business professionals for competitive analysis, emerging trend analysis, and product sentiment. CA's Natural Language Processing (NLP) engine is specifically tuned to financial conversations and produces predictive results. Users can monitor and be alerted to Social Sentiment and Volume on a specific topic, such as a competitor’s name or product. Another example of Context Analytics’ Boolean rules-based approach for Topic Modeling, is the ability for users to extract a tailored topic of conversation on Twitter, which then can be segmented into different types of discussions.

ThemeXplorer

ThemeXplorer is a powerful search engine that provides real-time insights across our vast array of data sources. This tool’s capabilities include conducting competitive analysis, identifying emerging trends, tracking product developments, assessing investment risk, and identifying business development opportunities. ThemeXplorer allows users to search for tailored topics through all the unstructured textual data in Context Analytics’ library. Users can search for any word in X/Twitter posts or corporate filings across custom time ranges and set up alerts for any new results that meet the criteria. The example below demonstrates a search on companies that referred to “Batteries” in their corporate filings, with breakdowns by Company and Sector.

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